Service Station and Petrol Station Shopfitting

A service station shop is not a small supermarket. Almost nobody walks in for a weekly shop. They walk in to pay for fuel, and everything else they leave with is impulse.

That changes what the fitout has to do. The counter is not a checkout, it is the entire merchandising opportunity, because every single customer stands at it. The aisles exist to catch the customer on the way there and back. Fixtures that work in a grocery store under-perform here for exactly that reason.

What a service station fitout involves

The counter

Every customer reaches the counter, and most wait at it. That queue is the most valuable display space in the building.

A counter with front display shelving puts confectionery, snacks and small accessories directly in front of a customer who is already committed and waiting. On a 1500mm counter that is four display levels across the full width. A slatwall front suits stores that change their counter merchandising often, since hooks and shelves reconfigure in minutes.

Add a lockable POS module for the till and cash, and a corner unit where the counter turns.

Secure display

Phone accessories, chargers and small high-value lines belong in a glass display counter at the till, where they are visible to the customer and locked away from them. Stock that needs to be kept out of reach sits behind the operator.

Aisles

Service station floors are tight and the customer path is short. Gondola at 1200mm bays, double sided where the floor allows an island, with end units closing each run. Adjustable shelf heights matter here, because the range shifts with seasons and promotions.

End units are where the promotions go. Every customer walks past the aisle end on the way to the counter.

Baskets

Hand baskets at the entrance. Most service station customers do not pick one up, and the ones who do spend considerably more. A basket stand by the door costs little and lifts the size of the transactions it catches.

Back of house

Heavy duty shelving for cartons and backup stock. Black rather than white if the storeroom is visible through a doorway from the shop floor.