Toy and Gift Store Shopfitting

Toy and gift stores have the hardest merchandising problem in retail. Packaging comes in every size from a blister card to a boxed bike, the range turns over every season, and Christmas can double the stock on the floor for eight weeks of the year.

The fitout has to change as fast as the range does. Fixed shelving locks you into last season's layout.

What a toy and gift store fitout involves

Walls that reconfigure

Slatwall on the walls is the backbone. Hooks and scan hooks for carded and blister-packed lines, shelves for boxed stock, wire baskets for small loose items and pocket-money lines. When the range changes, the wall changes in minutes without buying new fixtures.

At 100mm centres there are more hook positions per square metre, which matters when a single wall carries hundreds of small lines.

Floor runs

Double sided gondola at 1200mm bays with adjustable shelves, so a shelf can drop for boxed stock and rise for small packaging. Slatwall gondolas on castors let you open the floor up for seasonal displays and close it again afterwards.

End units on every run for new releases and promotions.

The counter

Impulse at the till is pocket-money stock: small toys, collectables, cards, novelty lines. A display shelving counter puts them in front of a child waiting with a parent, which is the most persuasive position in the store.

Secure display

Collectables, limited editions and higher-value lines belong in glass. A frameless LED cabinet presents them the way collectors expect to see them.

Baskets

Hand baskets at the entrance, especially through the Christmas period.